This month's advertising contest in the category of "business savvy" was all about banners. Entrants submitted their shops, and I judged banners based on a variety of criteria, including overall clarity, text, balance of composition, reflection of shop contents, and how much the banner would inspire the viewer to continue on into the depths of the shop.

Jewels by Johanna scored the highest overall. The color palette of the banner echoes each of her product listings, and the text is clear, crisp, and tasteful.

Jewels by Johanna is headed up by Johanna Shaw of Chelmsford, Massachusetts. Johanna's work is showcased in her Etsy Shop and on her Main Website, but the most complete selection of her work can be seen in her Photo Gallery. Johanna's Curling Themed Jewelry (pictured below) is my favorite.