This postcard was designed as a holiday greeting card for Krause Pediatric & Orthodontic Dental Care. Each year the staff dresses up for Halloween following a theme, and then the Halloween photo is used as their holiday card. In 2010, the theme was "classic toys." This holiday postcard was designed in the style of an Etch-A-Sketch to fit with the toys theme. The final postcard had die-cut rounded corners, glossy on the photo side, and matte on the reverse.

The 2011 costume theme was "Cowboys and Indians."